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YVONNE CHENOA LYNCH
Creative Direction | Consumer Product Innovation
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Children's apparel has held a very special place in my heart since beginning of my career as a Newborn design assistant. These "Dream & Play" concepts bridge the gap between sleepwear and daywear, offering versatile pieces that transition seamlessly through a child's day—from naptime to playtime and back to bedtime.
I've developed two distinct yet complementary approaches: one embracing earth-toned neutrals and another featuring muted brights. This thoughtful differentiation provides clear customer choice while maintaining the collection's core functionality, allowing children to move effortlessly between rest and activity in comfort and style.